Effective August 26, 2026
Privacy policy
Ferro provides AI-powered virtual try-on tools for Shopify merchants and their shoppers. This policy explains the information Ferro processes, why we process it, and the choices available to merchants and shoppers.
Information we process
- Merchant and store information, including the Shopify store domain, app installation and session data, product identifiers, titles, descriptions, images, and Ferro settings.
- Shopper account identifiers supplied through Shopify Customer Accounts so saved photos and looks can be returned to the correct shopper. Ferro does not need a shopper's name or email address to generate a look.
- Photos voluntarily uploaded or saved by shoppers, AI-generated try-on images, and the product associated with each generated look.
- Usage and technical information, such as generation counts, product interactions, request identifiers, and error data used to operate, secure, and improve the service.
How we use information
We use this information to authenticate users, provide and save virtual try-on results, show merchants usage and product insights, manage plans and billing, prevent abuse, troubleshoot errors, and maintain the security and reliability of Ferro. We do not sell personal information or use shopper photos for advertising.
Service providers and sharing
Ferro shares information only where needed to provide the service, comply with law, protect rights and safety, or complete a business transaction. Key service providers include Shopify for store and customer-account functionality, Google Cloud and Firebase for application hosting and data storage, and OpenAI for generating virtual try-on images. A shopper photo and the relevant product image are sent to OpenAI when the shopper requests a generation. These providers process information under their own terms and privacy commitments.
Storage, retention, and deletion
Shopper photos and generated looks are stored so they remain available in Ferro. Shoppers can delete their saved photos and looks from the try-on experience, and merchants can manage generated looks from the Ferro dashboard. We retain information only for as long as needed to provide the service, meet legal or accounting obligations, resolve disputes, and enforce agreements. Merchants may also request deletion of store-related Ferro data.
Security and international processing
We use reasonable technical and organisational safeguards designed to protect information. No online service can guarantee absolute security. Ferro and its service providers may process information in countries other than the country where a merchant or shopper is located, subject to applicable legal safeguards.
Your choices and rights
Depending on where you live, you may have rights to access, correct, delete, restrict, or object to certain processing of your personal information. Shoppers can use Ferro's in-product deletion controls or contact the Shopify merchant whose store they used. Merchants can contact Ferro for store-level requests. We may need to verify a request before acting on it.
Children
Ferro is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided information through Ferro, please contact us.
Changes to this policy
We may update this policy as Ferro or applicable requirements change. We will publish the revised policy here and update its effective date.
Contact us
For privacy questions or requests, email hello@dial8.co.za. Please include the relevant Shopify store domain and avoid sending sensitive information by email.